Health Trends & Predictions 🔮

We’ve been approached by a couple of companies this week to consult about health trends and the future of nutrition and wellness. Would you like to take a peek into the now and what’s to come? No crystal ball nor clairvoyance needed.

#1 – Personalized medicine and nutrition. We’re all so used to customizing our license plates, shoes, clothes and the like…and when it comes to health and dietary advice we know there’s no-one-size-fits-all. What works for a celebrity, your best friend, or even cousin may not work for you. We all want to know what we should be eating to best fuel our bodies for performance, heal our guts, and be genetically appropriate to help prevent cardiovascular disease or even improve our memory and brain health. Enter food sensitivity testing and DNA testing to fill a gap in the market that helps figure out the best foods to avoid, and incorporate, for your unique body.

#2 – CBD products. Many of us are interested to see what CBD can do for our pain, our poor sleep, and even to help with anxiety. From gummies to tinctures and pain patches, there’s a lot of research and people experimenting on themselves with these substances to alleviate health issues.

#3 – Herbs & Botanical Medicine. Plants have been used to help our species deal with all sorts of maladies since time immemorial. During the Middle Ages, folk healers were called upon to help people in the community with their health issues. However, sharing generations of herbal knowledge was parti-cu-larly dangerous during this time as a church in power not only had strict roles for women, but also condemned the pagan practice of herbalism. This sent herbalism underground and it nearly died out. Fortunately some pioneers in the 1960’s and 70’s brought this ancient knowledge back into ‘mainstream’ attention. Depending on the plants used, and the knowledge of the herbalist, this can be an effective, low-cost option, and generally one without so many of the dangerous side effects mentioned in pharmaceutal drug ads.

#4 – Plant-based diets and Intuitive Eating. There are many specialty diets floating around these days: keto, gluten-free, low FODMAP, vegan, paleo…and interest in plant-based eating is growing. Whether for health, animal or environmental reasons, many people are looking to incorporate more plant-based meals. Meatless Mondays are a good start, if that’s something of interest to you. Intuitive eating, or mindful eating, really is different than just letting your inner two-year-old run your diet. It’s about paying attention to your thoughts and feelings around your meals and after. How do you feel physically after your meal? How full or stuffed are you and what does that feel like? Part of Intuitive Eating is about slowing down, which creates a little bit of tension in a world that seems to demand that we eat quickly while we do any other number of activities – including driving, working, or watching TV.

#5 – In, out, and all-around Health & Wellness Changes. A typical progression when making healthy changes is starting by changing what one is putting into their bodies – mainly their food and drink. After having spent time reading through ingredients lists on food, the next common change is that people will take a look at their personal care products and/or cosmetics – the ingredients put on the body (which, of course, get absorbed through the body’s largest organ, the skin). The next progression tends to look more at changing the environment closest to one’s individual bubble – such as the home – and then thinking more globally. This could initially look like changing the cleaning products used in the house and adjusting laundry detergents, fragrance sticks and plug-ins, or water quality. Thinking globally, one might start looking the company practices behind their favorite coffee, chocolate, and more to see if they value fair trade practices, organic or sustainable farming practices.

While some of these are certainly not new, they were definitely more fringe ideas back a decade or so ago. Which ones do you think will trend into the future? What are some other changes you anticipate seeing in health and wellness?

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